DUPI welcomes Chris Honig as Director of Underwriting & Distribution – Deputy CEO
Rotterdam, 12 Novermber 2025 – On 1 January 2026, Chris Honig will join the DUPI’s Management Team as Director of Underwriting & Distribution – Deputy Chief Executive Officer. A leader who combines vision with decisiveness, strategic insight with collaboration, and knows how to translate growth into concrete results – perfectly in line with DUPI’s spirit.
With over twenty years of experience in the insurance industry, Chris brings broad market knowledge and leadership. Since starting his career in 2001, he has worked at leading international organisations – AIG, Marsh, VLC & Partners and Ecclesia – in a variety of senior and strategic roles. He studied Law at Utrecht University.
In his new role at DUPI, Chris will work with the Underwriting Directors and colleagues on the distribution side to strengthen the connection between underwriting and distribution. The focus will be on collaboration, market development and quality.

Chris Honig himself says of his choice for DUPI: “DUPI is a strong and energetic company that has taken impressive steps in recent years. The mix of professionalism and enjoyment at work really appeals to me. What struck me immediately was the young, ambitious group of people I will be working with – full of drive and eager to move forward. That’s inspiring. With SMABTP on board, there are plenty of opportunities to continue growing together. Their stability and international strength give us the room to further invest in quality, innovation and growth.
I look forward to working with Peter Kegel and all my other new colleagues on DUPI’s next phase. After many years on the broker side, it will be fascinating to view the insurance business from the insurer’s perspective. The combination of distribution and underwriting makes this a highly versatile and exciting role for me.”
Peter Kegel, CEO DUPI Group: “With Chris on board, we strengthen not only our management team, but also our outlook for the future. His mix of strategic thinking, leadership, and people skills makes him the right person to help shape our next chapter. As Deputy CEO, he will be a valuable sparring partner who brings both direction and energy. He will also play a key role in driving our strategy forward – ensuring we continue to deliver the best solutions for our clients.”
In the coming period, Peter and Chris will continue to build a future-proof commercial organisation, with fresh energy and room for team growth.