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DUPI Group updates logo following SMABTP acquisition

Rotterdam, 12 December 2024 – DUPI Group today unveils its new visual identity, a logical step following full integration with French mutual insurer SMABTP earlier this year. The updated logo reflects the strategic partnership that was confirmed on 28 June 2024, when SMABTP acquired 100% of the shares. 

“This updated logo symbolises a powerful combination of two strong parties,” says Erwin Henkes, Commercial Director of DUPI Group.

“We combine DUPI’s innovative, solutions-oriented approach with SMABTP’s impressive experience spanning more than 160 years. But one thing remains certain: we stay true to who we are. With the same people, the same hands-on mentality and our characteristic mix of business and pleasure, we continue to deliver excellent insurance solutions to our clients.” 

The partnership combines DUPI’s innovative, solutions-oriented approach with SMABTP’s long term experiences. With an A+ stable outlook rating from both Fitch and S&P and a solvency ratio of 254%, SMABTP provides a strong financial foundation for DUPI’s activities. 

DUPI focuses on delivering specialist insurance solutions and maintains its operational independence. We remain faithful to the core values that characterise DUPI: unique, authentic, and pragmatic, whilst preserving the entrepreneurial spirit that has made the company successful. 

For SMABTP, DUPI represents a strategic gateway to Northern Europe, complementing their strong presence in French-speaking countries, Spain, and Portugal. 


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Eveline Lamphen | Manager Marketing & Communication
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